What are the keys to acquiring customers? Dan Hammer discusses this in this great excerpt from his newsletter.
What are the Keys to Acquiring Customers?
Over the last couple of weeks I’ve been talking about the importance of customers to grow your Synergy business. Customers are the key to any business and your Synergy business is no exception!
Customers have created for me positive cash flow that has given me the cash I’ve needed to grow my Synergy business without having to take money out of my personal finances. (This makes my wife very happy.) And, I’m generating positive cash flow over and above my expenses. (Which makes my wife even happier.)
So, how have I done it? By focusing on three core elements:
Branding – You must brand yourself in the minds and hearts of the people you are marketing to. Your branding message needs to reflect your passion. Here is an example of a new distributor I’m working with:
This is Brenda Palen and Tracy Mabry’s website. They are working together and wanted to brand Brenda as the lead person. Both have a passion for helping people change their health and wellness. I had Brenda send me her testimonial and picture and it became apparent that she has a passion for helping people “knock out” heart disease. The URL for “KnockOutHeartDisease” was taken but not “KOHeartDisease” so we went with that to help her brand her message and herself.
While her home page is unique to Brenda the rest of her website contains powerful information that has been approved by Synergy’s new Internet policies. And, if you hover over several of the tabs you will see drop down menus that contain additional information to help target the customer’s health concerns.
I’ve personally used YouTube videos to brand myself as a wellness expert in the area of endothelial cell health and function. Whatever method you choose to get your message out it must reflect your passion.
Quality Exposures – You must have quality exposures if you want to grow your Synergy business. This means you must be in contact with people and have an effective method for getting them the information they need that will address their health issues and concerns. It’s not about what you think is important. It’s all about what they think is important. These quality exposures could be any combination of:
- Home presentations
- One-on-one meetings
- Send video system through the Lake Como Cardio Group
- YouTube videos
- Website content
- Samples of ProArgi-9 Plus
As I’m learning, it helps to have multiple tools to help facilitate the results of quality exposures.
Marketing System – You need to have a marketing system to keep you focused and on track. I chose to develop my marketing system through the Internet with YouTube videos, SEO page rankings for my website pages, and competitive pricing for ProArgi-9 Plus. This resulted in good traffic to my website and customer acquisition.
The new Internet policies from Synergy has affected my marketing system. Sales of new people have slowed because competitive pricing has been taken off the table.
I could moan and complain but that won’t do anything to grow my Synergy business.Instead, I’m working on new marketing techniques to help me create the quality exposures I need to acquire customers. As time goes on I’ll share what works so that you can adapt these marketing techniques to your marketing system.
But you must have a marketing system otherwise you will be spinning your wheels with no way to evaluate what works and what doesn’t. You keep what works and get rid of what doesn’t. Then you add new marketing tools to increase your opportunities for quality exposures.
Next week I’ll show you the impact customers will have on the growth of your organizational volume to directly impact your Basic Commissions and Mega Matches from Synergy WorldWide.
That’s it for now. Have a Blessed Week!
PS If you didn’t listen to the Thursday night call with Dan Austin (Head Nurse for the Congestive Heart Failure unit of the High Desert Heart Institute), then you missed an outstanding call. Dan completely validated the power of ProArgi-9 Plus with some of the amazing health benefits they are seeing with their patients. This call was record and I’ll provide you with the link as soon as it’s available.